How to: Business Analytics Tricks You Need to Know For Twitter

Tweepsmap is a Twitter analytics, publishing, and management platform that helps organizations increase engagement with followers and grow their audience. To support the nonprofit community, Tweepsmap is providing eligible organizations with a 50 percent discount on an annual subscription to its Advanced plan. TweepsMap first asks your permission to access your twitter account and once you grants access, it analyzes your followers to generate a map showing where they are located based on country, state or city. The result is shown as a color-coded map with Twitter birds spread across it showing the number of followers in different locations. Check if tweepsmap.com is a scam website or a legit website. Scan tweepsmap.com for malware, phishing, fraud, scam and spam activity. TweepsMap is a new tool launched under Microsoft's BizSpark initiative for startups that lets you see exactly where your Twitter followers are coming from around the globe. To do this, TweepsMap links to your Twitter account, analyzes your followers and provides a map or chart that shows where they’re located by country, state or city.

Recently I’ve been using analytics for Twitter more and thought I’d share some of what I’ve been learning. Here’s a look behind the curtain at some of my favorite stats. These might strike you as a little nerdy, but they’re really quite fun! First, take a look at your overview in Twitter. To check your own analytics, choose home, then click the pull-down menu and choose Analytics.

Twitter Analytics Overview

From your overview, you can see at a glance whether the account is moving up, down, or flat. From my 28-day summary, you can see that Tweets, impressions, followers, and tweets linked to me are all up. Areas for improvement: Profile visits and mentions.

Monthly Summary

Another quick overview is the monthly summary. Above is mine from February of 2016. Tweet impressions are one item I like tracking. Don’t be fooled into thinking that vanity metrics, such as new followers, are important. As Eric Ries says, Vanity Metrics Are Dangerous (yes, it’s from 2009, but still holds true).

Top Ten Interests of a Twitter Audience

Audience Interests

You might be surprised to know what your audience is interested in. My top three are technology, entrepreneurship, and tech news. Of course, your audience is attracted to you by what you tweet. If you tweeted jokes and cartoons all day long, you’d see your followers’ top interest as comedy. The top interests (in particular the top three) can guide the content you provide.

Overall Impressions

In the above bar graph, you can see day by day and week by week where my biggest impressions are. Because I have a Twitter chat on Tuesdays, those days get the most impressions. (More about measuring a Twitter chat, below, under Tweetreach.)

Impressions Can Tell You What to Share Again

Impressions

Here’s something that you can easily replicate. Take a look at the tweet with the highest impressions. Mine had 8 retweets and 8 favorites. There is something about your highest tweet that resonates with your audience. There are several ways to optimize this tweet (in this case a blog post).

• Wait a few days, weeks, or even a month and share it again.
• Change the headline and share it.
• Use a different image and retweet it.
• Share at different times of the day, still within business hours.
• Pin it to the top of your Twitter feed.
• Thank those who shared.
• Ask for retweets!

Gender and Household Income

If you look at my analytics for gender and household income, you’d see that the majority make $175-250K+.

What does that tell me? Many of my followers could afford my services. I’ve taken over accounts before where the income has been much lower, although the product or service is an expensive one.

Country Analytics Can Help You Decide When to Tweet

Country

You can see from my analytics that most of my followers are in the United States. How does that help, though? It helps with when you time your tweets. I try to time mine between 9-5. If you’d like to know more about whether to schedule, how much to schedule, or how to balance, I talk about that in a previous post, Automation and Social Media: You Need to Know How to Balance.

Tweriod

For more detailed analytics, try out Tweriod. I know that my tweets early in the morning always get the most engagement. If you look at Tweriod, you can see when your followers are online.

TweepsMap World View

TweepsMap

Another way, besides Twitter’s own analytics, to see where your followers are is through an excellent and fun tool: Tweepsmap. Like the name suggests, you can get a map of your followers. So you can see which countries they’re in, or zero in on a state or city. Above is my worldmap.

Above is a screenshot of my state-by-state Tweepsmap. It’s interesting that Twitter analytics shows that 56% of my followers are U.S.-based and TweepsMap shows that 62% of my followers are in the U.S. At any rate, the majority are in the United States.

How does TweepsMap Help Me?

Suppose you are a purely local brick-and-mortar store. If you had above map, you might decide to focus more on gaining followers locally. Or, if you sell widgets overseas, maybe you don’t have enough followers in a particular country. So you can change your focus to attract more of the followers you’d like. Since the majority of my clients are in the U.S., this map is fine. That is, I wouldn’t change when I tweet.

Measure Your Hashtag or That of Your Twitter Chat with TweetReach

TweetReach

With Twitter, there are tools that can assist you in finding out how far a tweet or hashtag reached. For my chat, #DigiBlogChat, I use TweetReach, which gives you a snapshot report to show you potential reach, impressions and Tweet volumes. Login through Twitter.

Other Things to Measure

I like to measure influential followers, especially for local accounts. I track these over the course of a month in a spreadsheet or document. Also: a good one to track is conversations with people interested in your services. Sometimes those conversations take place in direct messages.

What One Thing Would You Measure?

If you could measure one thing, what would it be? Leave me a comment! Thank you.

You have a lot of followers in Twitter, but do you know where on the globe your virtual friends are?

You can now easily find out using TweepsMap - a new tool launched under Microsoft's BizSpark initiative. TweepsMap first asks your permission to access your twitter account and once you grants access, it analyzes your followers to generate a map showing where they are located based on country, state or city.

The result is shown as a color-coded map with Twitter birds spread across it showing the number of followers in different locations. Red birds represent the largest number of followers, and yellow represents the second largest number. If you are in a mood for some bragging, there is also a Google Maps powered widget to add the map to your blog or website. Here's the tweepsmap of skipser -

You can also see the results as a nice table as well -

Twitter Archive

Knowing where your followers are located can be used to drastically increase the popularity of your tweets. Suppose most of your followers are from the US, and you are located half way round the globe. Chances are most of your good tweets during the day would go un-noticed by a large part of your followers who are simply snuggled up in bed.

But if you choose to tweet those good ones again when they are awake, which could be just before you are heading for your bed, a good part of these followers will actually notice your tweets.

Although not a life-saver for a casual user, TweepsMap still is a fun-tool to check out where your followers are from. Since most twitter users (less than 10%) usually keep their locations accurate, the listing based on states or cities might not give you a true picture. But still, the country wise distribution should be fairly accurate.

Tweepsmap Trustworthy

What’s nice about TweepsMap is that it doesn’t store the twitter access token and once you close the app website, the authorization token is deleted and your session expires automatically.